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This project focused on creating a visually striking commercial that highlights Tahini’s menu, in-store experience, and brand energy through high-end production techniques. The goal was to move beyond typical restaurant social content and deliver a polished, broadcast-quality asset that could perform across social, website, and advertising placements.
Our team handled full production execution, combining controlled lighting setups, dynamic camera movement, and professional-grade equipment to create a visually rich and high-impact final product.
A key component of this shoot was the collaboration with a professional food stylist to ensure every dish was plated, styled, and presented at its absolute best on camera. This allowed us to capture texture, freshness, steam, sauces, and motion in a way that maximizes appetite appeal and visual impact.
We utilized cinematic lighting techniques to control highlights, shadows, and depth, creating a premium look that separates the brand from standard fast-casual content. Close-up food shots, motion sequences, and atmosphere-driven scenes were layered together to create rhythm and energy throughout the video.
High-production camera equipment and stabilized movement were used to capture smooth transitions, detailed close-ups, and dynamic angles that reinforce the commercial feel of the piece.
The final video delivered a high-impact commercial asset that positions Tahini’s as a premium, modern restaurant brand. The combination of professional food styling, cinematic lighting, and polished visual storytelling resulted in a reusable hero video that supports paid campaigns, social distribution, website placements, and in-store digital displays.
This project demonstrates Storybox’s ability to execute full-scale commercial video production while maintaining speed, creative direction, and consistent visual quality.