This project focused on producing a cinematic product vision video for Paystone that communicates the company’s long-term platform direction and the evolving ecosystem between Paystone and NiceJob.
Rather than relying on traditional screen recordings or static demos, the goal was to visually tell the story of how Paystone’s technology fits into everyday business operations. The video was designed to feel premium, dynamic, and human, highlighting both the product experience and the people who use it.
Our team traveled on location to Vancouver to execute a multi-day production shoot, allowing us to capture a wide range of environments and real-world use cases that reflect the Paystone customer journey from storefront to on-the-go business moments.
Production took place over several days and involved a full-scale, multi-location shoot across the city. We captured a mix of indoor business environments, outdoor city scenes, in-vehicle motion shots, and aerial drone footage to create a visually dynamic narrative flow.
Drone shots were used to establish scale and location, setting the tone for Paystone’s growing footprint. In-vehicle footage introduced movement and momentum, reinforcing the idea of business owners managing operations on the go. Interior scenes focused on hands-on product interaction, team collaboration, and customer engagement moments.
This layered shooting approach allowed us to visually represent the full product journey while maintaining a cinematic, high-production aesthetic throughout the film.
A key objective of the video was to communicate Paystone’s broader product vision while clearly showcasing the relationship between Paystone and NiceJob as part of the same ecosystem.
We structured the narrative to highlight how the platforms work together to support customer growth, reputation management, engagement, and operational efficiency. By weaving product touchpoints into real-life scenarios, the story feels natural and relatable while still reinforcing platform capability and innovation.
Throughout production, we collaborated closely with Paystone’s internal marketing and product teams to ensure messaging, tone, and visual direction aligned with long-term brand strategy and future roadmap positioning.
The final product vision film delivered a polished flagship asset that communicates Paystone’s platform ambition in a visually compelling and emotionally engaging way.
The combination of cinematic city footage, real business environments, dynamic motion shots, and drone visuals elevated the overall brand narrative and positioned Paystone as a forward-thinking, growth-focused technology company.
The completed video now serves as a reusable cornerstone asset for product marketing, sales enablement, investor presentations, and internal communications, helping Paystone consistently communicate its vision across multiple touchpoints.
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