This project focused on producing high-quality food photography for BTRMLK Fried Chicken, a TikTok-viral restaurant brand known for bold flavors, crave-worthy visuals, and high online demand.
The goal was to create a professional image library optimized for in-store menus, Uber Eats, delivery platforms, and digital marketing channels. Every image was designed to highlight texture, portion size, and product detail while maintaining a bold, appetizing visual style that reflects BTRMLK’s high-energy brand identity.
We worked closely with the BTRMLK team to align on menu priorities, hero items, and visual direction, ensuring the photography showcased best-selling products while supporting future marketing campaigns.
We produced a full suite of menu photography tailored specifically for delivery platforms such as Uber Eats. This included hero product shots, combo meals, individual items, and close-up detail images that emphasize crispiness, sauces, and fresh ingredients.
To maximize visual impact, we collaborated with a professional food stylist throughout the shoot. This ensured each dish was plated, styled, and presented to look its absolute best on camera, while still staying true to the real customer experience.
Each image was composed with conversion in mind. Framing, lighting, styling, and composition were optimized to perform well on mobile screens, where most ordering decisions are made.
Our production process focused on maintaining consistency across the entire menu catalog. We standardized lighting setups, angles, and visual treatments to ensure the brand maintained a cohesive look across all platforms.
By batching the shoot and capturing multiple menu items in a single session, we created an efficient production workflow that delivered a complete, reusable photography library for BTRMLK’s ongoing marketing and delivery needs.
The result is a visual asset system that supports both in-store experiences and online ordering environments while reinforcing the brand’s viral, high-demand reputation.
The final photography elevated BTRMLK’s menu presentation and strengthened the brand’s digital storefront across delivery platforms.
The new visuals improved product clarity, consistency, and visual appeal, helping BTRMLK stand out in crowded food delivery marketplaces. High-impact hero shots increased menu attractiveness, while mobile-optimized composition supported stronger conversion performance.
By combining premium photography, professional food styling, and platform-specific optimization, BTRMLK now has a scalable visual content library that supports ongoing menu updates, promotions, and digital marketing initiatives.
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