Introduction
For an emerging food franchise like Chicken Plus, building a digital presence isn’t just about posting — it’s about connecting. In our first few months together, we worked closely with their team to shape the brand’s voice online and identify what types of content truly resonate. From testing viral formats to crafting visually delicious food shots, we’ve laid the groundwork for a consistent and engaging social media presence that attracts new customers and builds brand equity.
Project Overview
Unlike more established chains, Chicken Plus needed to establish both awareness and identity on social platforms. Our approach started with experimentation: we tested various content types, tones, and formats to understand what worked best with their audience. Over time, we built a playbook of proven styles and storytelling techniques tailored to Chicken Plus' unique brand personality.
We now operate on a streamlined system — filming in focused production days, editing in-house, and maintaining an agile pipeline that allows us to move quickly on trends and promotions. As the brand continues to expand, our goal remains the same: help Chicken Plus build an audience that craves more than just great food — they crave the brand itself.
What Was Part of the Project?
- Audience Discovery & Content Experimentation: In the first phase, we tested multiple video formats — from behind-the-scenes kitchen content to voiceover comedy — to identify which types perform best with various demographics.
- Strategic Content Planning: Weekly ideation and planning ensure that every video aligns with Chicken Plus’ business goals and visual identity.
- Efficient Production Workflow: We batch all content into 1–2 filming days per week, optimizing time on-site and minimizing disruption.
- Post-Production & Editing: We handle editing internally, incorporating subtitles, motion graphics, and branded elements to ensure scroll-stopping content.
- Trend Responsiveness: Whether it’s a viral sound, cultural moment, or new menu item, we’re able to spin up timely content quickly.
Final Outcome of the Project
Within just a few months, Chicken Plus' channels saw a marked increase in engagement, views, and follower growth. More importantly, we’ve established a clear direction for their content — one that resonates with their core audience while continuously expanding to new demographics.
By identifying what works and doubling down on it, Chicken Plus is now positioned as a recognizable, relatable brand online — not just a place to grab a bite, but a place to be part of a story.
