September 5, 2025
How Often Should You Be Posting? The Real Answer for 2025
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TL;DR: Posting more often doesn’t equal better performance. According to HubSpot’s 2025 data, just 19.7% of marketers post multiple times per day, with most opting for several quality posts a week instead. In 2025, it’s less about volume and more about strategy—publishing when it counts, with content that actually matters.
When “More” Just Means “More Noise”
In a world flooded with AI-generated content, it's tempting to think more posts = more reach. But HubSpot's 2025 experiment tells a different story:
- Only 19.7% of marketers post multiple times per day
- 30.9% post a few times a week—this is the sweet spot
- A full 64% post less than once daily (HubSpot)
The takeaway is clear: quality + consistency beats frequency. You don’t need endless content cycles—you need well-timed, engaging, and relevant content that resonates.
One Size Doesn’t Fit All — Platform Matters
Every social platform has its own behavioral norms and best practices. Knowing when to post is as important as knowing what to post.
Top engagement slots: early morning to early afternoon (9 a.m.–12 p.m.), with Friday leading in response rates (HubSpot).
A flexible window between 9 a.m.–9 p.m. is turf where many scroll, but consistency matters most (HubSpot).
TikTok
Prime times hover around 3–6 p.m., and content often goes viral midweek (HubSpot).
X (Twitter)
Best engagement windows span from late morning to mid-afternoon, especially on Mondays and Fridays (HubSpot).
Mid-morning midweek posts (10–11 a.m.) perform best—perfect for professional scrolls during work hours (HubSpot).
Evening posting has surged in performance—6–9 p.m. now outpaces earlier slots (HubSpot).
Striking the Right Balance: Frequency + Intent
Let’s map out the smart way to approach posting:
Pick a Manageable Cadence
If you're stretched thin, aim for several high-value posts per week instead of daily posts filled just to fill the calendar. HubSpot’s data reinforces this strategy (HubSpot).
Focus on Meaningful Content
Jay Baer puts it well: “Post when it’s worthwhile.” Relevant, helpful content engages far better than blanket posting schedules (Sendible).
Know Your Audience, Even in Canada
Times and days will vary—especially in Canada. For instance, Pacific Time dinner scrolls differ from East Coast mornings. Test what resonates.
Use Community Feedback
Promotions of evergreen blogs 1–2 times per week are recommended, especially when budgets are tight (Reddit).
Tailor to Platform Norms
Don't post identical content across all channels. Customize visual style, caption length, format, and even tone—even when sending the same message (Sendible).
Respond and Engage
Posting isn't traffic—it’s a conversation. On platforms like Facebook, genuine engagement—comments, replies, Q&A—amplifies your algorithmic reach (HubSpot).
A Quick Posting Guide
Your Canadian Advantage
If you're targeting Canadian markets—from Toronto to Vancouver—keep local habits top of mind:
- East vs. West coast scroll times vary
- Cultural events and holidays change engagement windows
- Local trends can influence optimal posting times
Use analytics and audience surveys to uncover your brand’s best frequency and timing.
Storybox POV: Smart Cadence Wins
At Storybox, we don’t chase algorithm myths. We build intentional, high-value content calendars that align with how audiences actually engage—with media, culture, and moments.
Because in 2025:
- Posting less with purpose outperforms frequent noise
- Context and creativity can yield more than quantity
- Rare is better than repetitive
Our approach? Collaborate leanly, post smartly, and optimize with strong creative.
Final Takeaway
There’s no one perfect number of posts for every brand. But here’s what matters most:
- Post less often—but with strategy
- Make it relevant
- Post where your audience already is
- Engage as you post
Need help mapping your optimal posting schedule—down to local trends and content types? Storybox has got your back.
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